CIMB Bank, Poptron host #ExtraNotOrdinary Bazaar to accelerate growth of micro brands


Kuala Lumpur, 7 September 2020 – CIMB Bank Bhd and local startup Poptron Malaysia Sdn Bhd are hosting the #ExtraNotOrdinary Bazaar from Sept 4-10 to accelerate the growth of home-grown micro brands through Poptron’s newly-launched social commerce platform.

The bazaar also encourages cashless transactions by providing extra rewards via the newly-launched CIMB eCredit Card.

CIMB Group chief executive officer of group consumer banking Samir Gupta said the partnership was based on shared values and desire to accelerate the growth of local micro enterprises.

He added that Poptron aims to make ethical and socially conscious micro brands accessible via its social e-commerce platform, which is perfectly aligned with the group’s aim to promote cashless lifestyles.

“CIMB aims to encourage both our customers and the public to embrace cashless payment methods in their daily spending as the way forward, and they can do so while enjoying greater rewards with the CIMB eCredit Card,” Samir said in a statement today. 

Poptron recently launched its social commerce platform with a curated list of around 100 local micro and emerging brands spanning over seven categories.

Many of these micro brands were selected as they share ethical, responsible and socially conscious aspirations, with some being social enterprises that give back or provide skills training to underprivileged and marginalised communities.

Poptron founder and chief executive officer Brian Johnson Lowe said that the partnership with CIMB Bank displays the steps taken by the social e-commerce platform towards the vision for a better tomorrow. 

“As a social e-commerce platform, we want to inspire meaningful lifestyles so that together, we encourage a society that can collectively amplify positive impact,” he added.

The #ExtraNotOrdinary Bazaar is being held at The Boulevard, Publika Shopping Gallery here.