MDEC introduces e-commerce initiative to stimulate online consumption

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Malaysia, 7 August 2020 – The Malaysia Digital Economy Corporation (MDEC) today announced Shop Malaysia Online, an e-commerce initiative introduced under the National Economic Recovery Plan (PENJANA) that has kicked-off on Aug 1 and will run until the end of September 2020.

Shop Malaysia Online is part of the Government’s initiative to spur economic recovery by stimulating online consumption through high impact e-commerce promotions executed via a public-private partnership model.

Shop Malaysia Online aims to motivate more consumers onboard to e-commerce and encourage existing e-commerce consumers to increase their spend with local online sellers. Throughout this campaign, discount vouchers will be given out on various e-commerce platforms for consumers to redeem against their online purchases and shipping fees.

The Government has allocated RM70 million under PENJANA to implement Shop Malaysia Online, with MDEC as the lead agency to implement this initiative. All the participating e-commerce partners will collectively match the Government’s RM70 million, making it a total of RM140 million to drive the various sales promotions under the Shop Malaysia Online.

This initiative will see Putrajaya and MDEC join forces with twenty-two e-commerce partners namely Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, FashionValet, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet, Youbeli and Zalora to offer Malaysians two months of great bargains.

This initiative emphasises the Government’s determination to help local businesses see through the current economic crisis. MDEC’s Chief Executive Officer, Surina Shukri highlighted that the consumer behavior has rapidly changed since the Covid-19 outbreak, affecting many e-commerce businesses and how consumers shop online.

“Through Shop Malaysia Online, consumers choosing to shop local are also showing support to the local businesses, helping them and their families in these challenging times. It is MDEC’s responsibility together with e-commerce partners to lend support in times like this to facilitate the MSMEs’ shift to e-commerce and help them to navigate in this new business environment,” Surina added.

Consumers and local businesses interested in finding out more about the Shop Malaysia Online may visit www.go-ecommerce.my/PENJANA.

With the PENJANA e-commerce initiatives and other ongoing programmes, MDEC looks forward to further catalyse e-commerce uptake among Malaysian consumers and businesses while propelling them to make the digital leap to succeed in the era of the 4thIR and achieve shared prosperity for all.

-Business Today