Calling for Journalists Participation to Raise Public Awareness on Cleaner Rivers

249

River of Life Public Outreach Programme Phase 5 (ROLPOP5) will be organising a half day
River Walk along Klang River for media to visit different features of River of Life at Pasar
Seni – Masjid Jamek in Kuala Lumpur on July 22, 2018 (Sunday) from 8.00 am until
12.00pm.

The purpose of the media visit is to engage media in expanding efforts to raise awareness and disseminate information on ongoing river cleaning component of River of Life and well as the role of Department of Irrigation and Drainage (DID) Malaysia in promoting and
enhancing community involvement in the conserving Klang River through its Public
Outreach Programme.

This media visit is open to Journalists in Selangor and Kuala Lumpur/Putrajaya. A total of 10 places are opened to media representative/journalist to join the media visit and develop
news /feature stories about the project. The River of Life (ROL) project is an initiative by the Government to revive the Klang River into clean and vibrant waterfronts environment with economic and commercial value through river cleaning, beautification and land development.

Under the river cleaning component spearheaded by DID Malaysia, a programme on public outreach was initiated to foster partnerships and to improve attitudes and behaviours of target groups to reduce pollution. The programme promotes a sense of ownership towards the river and initiates long term and sustainable change in behaviours towards protecting the river.

Through the Walk, journalists will have the opportunity discover the science and
engineering of the river cleaning and restoration (i.e. collapsible weir, water touching
experience at Blue Corridor, sullage water treatment plant), and get a chance to conduct
water quality test as well as introduction to Citizen Eye App. There will also be
opportunity to interview with representative of DID Malaysia for River Cleaning
Component and DBKL for River Beautification Component.