Malaysia, May 12th 2020 – Subway® Malaysia is launching a community-giving campaign “Discover and Pay Forward” for the month of Ramadan, pledging to donate up to 7,000 meals to frontliners, the homeless and the poor for every Subway sandwich purchased from the 11th of May until the 23rd of May 2020.
Subway Malaysia Country Director Samad Shariff said the community-giving initiative, in partnership with Coca-Cola was the latest in a series of activities to support those most severely impacted by the Covid-19 crisis.
“At Subway we are committed to providing delicious, nutritious food choices for all Malaysians. In keeping with this promise, we will donate up to 7,000 Subway meals to those in our community who have been severely affected by the current Covid-19 outbreak and to the frontliners who are fighting the spread of the virus in Malaysia,” Mr Shariff said.
The campaign comes in conjunction with the launch of Subway Malaysia’s refreshed menu with 12 all-new ingredients and flavours that encourage every Malaysian to “rediscover what you love” at Subway but to also play a part in helping our frontliners and those in need.
“In the spirit of Ramadan, our new campaign invites guests to rediscover what they love about Subway while helping us give back to our community in need, during this time of giving. For every Subway sandwich purchased, we’ll provide a meal for those in need. Our aim is to donate thousands of meals in time to spread some festive cheer for Hari Raya,” Mr Shariff said.
Since the enforcement of the Movement Control Order (MCO) on the 18th of March, Subway Malaysia has provided more than one thousand Subway meals to frontliners at Sungai Buloh Hospital, the homeless, stranded students at Universiti Tun Abdul Razak (UNIRAZAK) and underprivileged communities through the not-for-profit organisation, Yellow House KL.
Subway Malaysia’s fresh menu creates a great balance between the classic favourites Subway is renowned for and new flavour combinations, such as Bulgogi Chicken with mozzarella cheese, Breaded Chicken Cutlet with Spicy Mayo sauce and Smoky Chicken with Hot Pepper sauce.
In addition, the new menu includes tasty cheeses such as sliced cheddar and mozzarella cheese, three new sauces – spicy mayo, hot pepper and cheese; mixed greens, chilli flakes and add-ons such as avocado and chopped mushrooms. A new side of macaroni & cheese is also available as the perfect accompaniment for those wanting something a bit more decadent to their meal.
To further curb the spread of Covid-19, Subway Malaysia ensures the health and safety of all its employees and guests with additional already stringent health, safety, and hygiene procedures.
Malaysians can participate in Subway Malaysia’s “Discover and Pay Forward” campaign from 11th of May until 23rd of May 2020 and experience the tantalising, fresh new menu via takeaway from all Subway restaurants or through delivery via Foodpanda and GrabFood. For further information, visit https://subwayisfresh.com.my/.