In an effort to create heightened awareness and spread the message of warm Malaysian hospitality and healthcare excellence among students, Malaysia Healthcare Travel Council (MHTC) or more commonly known as Malaysia Healthcare participated in the Free Yourself Carnival (FYS), which was launched on Monday 24th of July 2017 at KDU University College in Glenmarie, Shah Alam.
The Share My Love campaign is a continuation of the Ministry of Health’s Malaysia Loves You campaign – launched in February 2016 by Minister of Health Malaysia, YB Datuk Seri Dr. S. Subramaniam. In its quest to increase global awareness about Malaysia’s world-class quality, affordable and easily accessible healthcare services, MHTC opened an activation booth at the carnival, inviting students to participate in art activities related to their agenda of showcasing the finer and warm qualities of Malaysian hospitality.
Malaysia Healthcare’s Chief Executive Officer, Sherene Azli believes that the FYS carnival is the perfect opportunity for MHTC to engage with local colleges in advocating for its nationwide campaign. “By participating in KDU’s Free Yourself carnival, Malaysia Healthcare intends to foster strong relationships with the local college community. We want the message to be clear that Malaysians are truly warm and friendly, as we extend our love and hospitality for anyone and everyone to embrace, especially among these budding young minds and drive more interest in the campaign,” commented Sherene.
Sherene is confident that Malaysia Healthcare’s participation in the FYS carnival will encourage more brand ambassadors from the local college community to champion the spirit of Share My Love campaign and represent everything it stands for. “Eventually, we want our brand ambassadors to tell the world that Malaysia offers the essential attributes of a leading healthcare destination – we offer quality, accessibility, affordability and ease of communication.”
“Many are still not aware that Malaysia was awarded the ‘Best Country in the World for Healthcare’ by International Living (Global Retirement Index 2015 – 2017) for 3 consecutive years. Malaysia was also presented as the Health & Medical Tourism: Destination of the Year for 3 successive years by the International Medical Travel Journal (Medical Travel Awards 2017),” she adds.
Organised by the Event Management class of the School of Communication and Creative Arts (SCCA) of KDU University College, FYS aims to foster strong inter-university relationships by inviting students from local high schools and colleges to KDU for a fun-filled, educational event.
The FYS Carnival featured a series of carnival games, bazaar, and performances, designed to introduce the aspect of communication, design, and creative arts relevant to the SCCA. The program comprised several engaging activities which were structured around the respective courses offered by the SCCA such as broadcasting, design, photography, sound recording and etc.
MHTC is an agency under the purview of the Ministry of Health Malaysia that has been entrusted with the responsibility of curating the country’s healthcare travel scene. Identified as a National Key Economic Area (NKEA), the healthcare travel industry is touted to have great potential to contribute to the nation’s economy in its final dash towards achieving a developed nation status.