In conjunction with Bastille Day (French national day), Kronenbourg 1664 Blanc hosted Pause for Le Moment on the 14th and 15th of July 2017 that saw key influencers such as Natalie Saw, Joseph Germani, Kendra Sow, Jason PH and Chloe Leong gracing the French themed party. The event was aimed at inviting Malaysians to savour the French way of life through the appreciation for little quality moments life has to offer.
Members of the public headed down in droves to Champs De La Publika, more commonly known as The Square, Publika to kick back, relax and quite literally, “Pause for Le Moment.” The aim of the event was to foster connections between people in a calm, serene and unwinding atmosphere all the while soaking in the finest things French culture has to offer.
The Square, Publika was converted into a French like ambience, featuring popular iconic French landmarks like: La Region Du Kronenbourg, Rue Du Kronenbourg and Champs De La Publika. Members of the public were invited to indulge in hand massages, Kronenbourg 1664 Blanc infused sorbet and macaroons and whilst enjoying typical French entertainment which included mimes, cabaret performances, street magicians and performances by popular jazz band – 9Lives.
Charles Wong, Marketing Director at Carlsberg Malaysia explains the importance of discovering a new culture, unwinding and creating quality moments with family and friends. “Living in the heart of Malaysia, it is often easy for us to get caught up in the hustle and bustle of city life. That’s why our Kronenbourg 1664 Blanc “Pause for Le Moment” is such an exciting and memorable event; it allows our consumers to taste the French Way of Life, where we get to appreciate all the little quality moments life has to offer. As a brand, our Kronenbourg 1664 Blanc is definitely synonymous with Le Moment,” he teases.
Kronenbourg 1664 Blanc is a premium wheat beer that is described as refreshingly fruity and synonymous with the qualities existent in Le Moment – the French way of life that is associated with elegance and complacency.
Launched in Malaysia in 2011, Kronenbourg 1664 Blanc is recognized by beer connoisseurs for its iconic light blue hue coloured bottle.
Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka. Kronenbourg 1664 is one of the few premium brands owned by Carlsberg and sold in Malaysia.
For more information, visit www.carlsbergmalaysia.com.my