PETRONAS Senior General Manager of Group Strategic Communications, Zahariah (Liza) Abdul Rahman (Right) doing the Prosperity Toss with the casts of “It Came from a Tin Mine”.
Kuala Lumpur, 25 January 2017 – The celebration of Malaysia’s unity in diversity and multi-cultural cohesion and harmony continues as the central theme of PETRONAS’ latest festive web-film and television commercial specially produced to welcome the Year of the Rooster 2017.
It Came from a Tin Mine tells the story of five best friends who, during one Chinese New Year, set out on an adventure to capture the elusive, legendary fish called ‘King of the River’.
The casts of “It Came from a Tin Mine” enjoying the lion dance performance during the launch of PETRONAS 2017 Chinese New Year Campaign
During the course of their amazing adventure, the five friends learn and uncover valuable lessons on the meaning of friendship, teamwork and perseverance.
PETRONAS’ Senior General Manager of Group Strategic Communications, Zahariah (Liza) Abdul Rahman said: “PETRONAS’ festive communication campaign for 2017 continues to celebrate and pay tribute to multi-racial Malaysia’s harmonious society. Our everyday mutual respect, kindness, and our spirit and sense of inclusiveness are never felt or manifested more than during the many festive occasions all of us celebrate throughout the year.
“For 2017, we will present to Malaysians relatable stories that embody the spirit of determination and perseverance to inspire everyone to never give up to achieve a better tomorrow.
“PETRONAS hopes our messages for social cohesion and unity continue to resonate strongly with all Malaysians and serve to remind us of the many intrinsic values that bind and unify us together as one people of this nation,” she added.
Viewers may log on to PETRONAS’ official brand channel at www.petronasofficial.com to view the four-minute web-film from 25 January 2017. The 60-second TV commercial version will be aired from 25 January until 5 February 2017.