KUALA LUMPUR, 24 August 2020 — PETRONAS launched its latest National & Malaysia Day Webfilm today titled “Operasi Koperasi”, an animation story inspired by the Malaysian childhood game, Lawan Pemadam.
“Operasi Koperasi” takes place in a school co-operative, starring 14 diverse characters in the form of state flag erasers. The plot begins when three of the erasers unintentionally fall off from their safe haven atop a shelf. Panic ensues and the remaining erasers have to make a decision: Should they stay? Or should they attempt a seemingly impossible rescue mission? Tension rises as the erasers engage in a heated debate. Some refuse to leave their sanctuary, while others are eager to take action.
A leader from among the erasers, steps up to stop the commotion and inspire all the erasers to band together with his uplifting speech. With great teamwork and ingenious contraptions, the 11 erasers successfully rescued their fellow erasers and all 14 of them were reunited with a newfound respect for each other. However, just as they are preparing to celebrate their success thinking that danger has passed, another obstacle rises out of the blue. This time, they stand united and ready to face the next challenge.
“Operasi Koperasi” explores a fresh take on unity while reflecting PETRONAS’ 2020 Festive Campaign theme, “Our Unique Family”. The Webfilm’s characters, speaking in dialects from 14 different states, are voiced by talents who are originally from their respective states. Ultimately, this action-packed Webfilm celebrates togetherness and serves as a reminder that we can overcome any obstacle as long as we stand united.
PETRONAS’ Senior General Manager of Group Strategic Communications, Zahariah (Liza) Abdul Rahman said: “Our mission with “Operasi Koperasi” is to bring joy to Malaysians while illustrating the power of unity in the face of adversity.
“The theme “Operasi Koperasi” is largely inspired by the resilience that Malaysians have shown over these past few months. When we combine our strengths and unite, we can weather any storm.”
Liza also added that the Webfilm is a true reflection of Malaysia’s fight against the COVID-19 pandemic. “The battle may not be over, but it has shown us just how strong we can be when we are united,” she added.
The Webfilm is available for viewing from 8pm tonight on PETRONAS’ official YouTube channel and Facebook page, while the 60-second TV commercial will also be aired from today until 16 September 2020.